| 英文摘要 |
The purpose of this paper is to explore the relationships between and among contextual factors, guanxi (relationship) strategy, and relationship outcomes from indigenous cultural perspectives. This study employs qualitative research methods, with two sets of long-interview data for theoretical model construction. This study adopts the principles of methodological triangulation for data triangulation, researcher triangulation, theory triangulation, whereby method triangulation enhances research validity and reliability. The study covers the findings on two types of interviewees: 1) 13 Executive Yuan liaison officers with the Legislative Yuan from April through May 1999, and 2) 22 PR practitioners from PR agencies as well as in-house PR practitioners from December 2001 through January 2002. A preliminary theoretical model is thus constructed. |
