本篇出處	傳播研究與實踐 6:2 2016.07[民105.07] 頁55-86
篇名	戰後初期《臺灣新生報》的發展與挑戰(1945~1972)
作者	楊秀菁
中文摘要	本文透過相關檔案、公文書、傳記及回憶資料的耙梳，呈現1945年至1972年間《臺灣新生報》的發展及所面臨的挑戰。此一段時期《臺灣新生報》的人事急速「中國化」，二二八事件後，重要職務皆由外省籍新聞從業人員擔任。然而，在市占率上，卻在黨、民營報刊的競爭下日漸萎縮。陳誠在妥協下讓《中央日報》遷臺發行，以及吳國楨將省府公告廣告分享給民營報刊，皆讓《臺灣新生報》逐步喪失原有的優勢。身為此一時期《臺灣新生報》最主要的掌舵者謝然之，在陳誠離開省主席職位後逐漸失去省府的支持，相關的改革措施難以順利推動。而《臺灣新生報》在1960年前後向民營報刊看齊的作為，則突顯出謝然之身為新聞教育者、國民黨新聞政策的推動者，面對市場競爭的矛盾與妥協。
英文摘要	This paper discusses the development and challenges of Taiwan Shin Sheng Daily News (TSSDNEWS, the official newspaper of the Taiwan Provincial Government) from 1945 to 1972. In this period, TSSDNEWS was gradually manipulated by the mainlanders. After the February 28 Incident, the mainlanders came to occupy the key positions in TSSDNEWS. However, TSSDNEWS continued to lose market share. TSSDNEWS lost its superiority because of the press ban, the competition from the Central Daily News (the official newspaper of KMT) and the loss of its monopolistic access to the advertising budget of the Taiwan Provincial Government. Hsieh Ran Zhi, the main operator of TSSDNEWS, lost the support of the Taiwan Provincial Government after Chen Cheng was dismissed as Governor of Taiwan Province. This situation made it more difficult for Hsieh to promote reform. TSSDNEWS followed the business strategy of private newspapers in an attempt to increase its revenue in the 1960s. For Hsieh, journalism educator and promotor of KMT press policy, this was a path full of contradiction and compromise.