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摘要

本篇出處 臺東大學體育學報 30 2019.06[民108.06] 頁33-48
篇名 探討墾丁國家公園休閒者的休閒活動、參與動機、體驗價值和知覺意象的研究
作者 郭國軒
中文摘要   本研究主要目的是在探討至墾丁國家公園從事休閒活動者的動機和行為之研究。以問卷調查為主要的測量工具,受測對象為至墾丁國家公園從事休閒活動族群為主,選擇480人受測者,剔除33份無效問卷後總共得到447份有效問卷。資料處理採用SPSS 22.0 for Window中文套裝統計軟體和Amose 6.0版兩種;統計方式計有因素分析法和SEM識別模式等分析法。分析結果發現休閒者因為墾丁國家公園的高知名度和網際網路宣傳的緣故而前往休閒,也因為體驗效益的顯現,多表願意下次再來之意。調查結果也顯示,因為有許多各式樣活動和內外在強力動機吸引下,讓人增加許多前往的意圖。另外,結果也顯示出職業類別、均收入和搭乘工具而前往休閒者也有顯著的影響。
英文摘要   The purpose of this study was to explore the study of motivationt and behavior of leisure participant for travelling to Kenting National Park. 447 volunteers were selected form Kenting National Park in this study and took part in questionnaire investigation. Research questionnaires were analyzed using factors and SEM. (Structural Equation Modeling) The findings of this study implied that there were significantly influences on internet and high reputation for leisure participant in this study. The data was showed that there were highly influences on motivation and variety of activities for travelling to Kenting National Park. Finally, the result also was showed that there were significantly influence on leisure participant among occupation, monthly payment and traffic.